Cookies Policy
Last updated: 3 August 2026
1) What are cookies (and similar technologies)?
Cookies are small text files placed on your device by a website. We also use local storage, a browser storage mechanism similar to cookies. These technologies help the site work, remember your choices, measure usage and — if you allow it — support advertising and conversion measurement.
2) Who sets cookies on this site?
- First-party (ours): the consent choice you make on the banner, stored in your browser’s local storage. Google Analytics 4 and Google Ads Conversion Linker are loaded through Google Tag Manager only if you consent.
- Third-party: Zoho Bookings, whose booking widget is embedded on our Booking page and loaded from
*.zohobookings.eu, and WhatsApp, when you open ourwa.melink or button.
3) What types of cookies we use
- Strictly necessary — site operation and recording your consent choice. No consent required.
- Analytics and measurement (Google Analytics 4) — requires consent.
- Advertising and conversions (Google Ads Conversion Linker) — requires consent.
- Functional third-party — set by Zoho Bookings so the booking form can operate.
We do not set preference or advertising cookies of our own.
4) Cookies and storage we use
Durations below are vendor defaults and may vary slightly by browser and configuration.
A) Necessary (no consent required)
| Name / Storage | Provider | Purpose | Duration |
|---|---|---|---|
etm-consent (local storage) |
Electric Taxi Madrid (first-party) | Records whether you accepted or rejected non-essential cookies, so the banner is not shown again. | Until you clear your browser storage |
B) Analytics — requires consent (Google Analytics 4)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google (first-party) | Distinguishes users via a client ID for analytics measurement. | Up to 2 years |
_ga_<MEASUREMENT-ID> |
Google (first-party) | Persists session state for the linked GA4 property. | Up to 2 years |
C) Advertising and conversions — requires consent (Google Ads Conversion Linker)
| Name / Storage | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads / Tag Manager (first-party) | Stores ad-click information to help measure conversions across pages. | About 90 days |
_gcl_aw, _gcl_dc, _gcl_gs, _gcl_gb |
Google Marketing Platform | Stores click and conversion information so conversions are attributed correctly. | About 90 days |
_gcl_ls (local storage) |
Google Ads Conversion Linker | Stores ad-click information in browser storage to improve conversion attribution. | Varies (local storage) |
D) Booking widget (functional — third-party)
| Scope | Provider | Purpose | Duration |
|---|---|---|---|
Cookies on *.zohobookings.eu (names may vary, e.g. _zcsr_tmp) |
Zoho Bookings | Session and security tokens and preferences required to render and operate the embedded booking form, including availability steps, CSRF protection and load balancing. | Session or short-lived, set by Zoho |
E) Messaging and external links
| Scope | Provider | Purpose | Duration |
|---|---|---|---|
Cookies on wa.me, when you click to open WhatsApp |
Technical and functional cookies on WhatsApp’s own domain to initiate the chat. | As per WhatsApp’s policy |
5) Managing your choices
Cookie banner. On your first visit you can Accept or Reject non-essential cookies. Until you accept, analytics and advertising storage are set to denied by default through Google Consent Mode, so no analytics or advertising cookies are written.
Changing your mind. Click Cookie settings in the footer of any page: your choice is cleared, non-essential storage returns to denied, and the banner reappears so you can choose again.
What we store about your choice. Alongside your decision we store the date and the version of this policy. If the policy changes materially we raise the version and ask you again.
Browser controls. You can also delete or block cookies in your browser — Chrome, Safari, Firefox or Edge. Blocking cookies may affect some site features, including the booking form.
6) International transfers
Google and Zoho may process data outside the EEA. They apply appropriate safeguards, such as Standard Contractual Clauses, as described in their own policies.
7) Updates
We may update this Policy to reflect changes to our cookies, tools or legal requirements. We will post the current version here and update the Last updated date.